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Window 13 · a closer look

Semantic search

Finding things by what you mean, not the exact words you type.

In mom-plain English

Old-style search matches keywords: if the words don't match, you get nothing. Semantic search uses embeddings to match meaning, so "rainy day activities for toddlers" can find a page titled "indoor play ideas for little ones".

The words change, the meaning stays
rainy day ideas for toddlers
Window 13Example chat
01 · Under the hood

How it works

  1. 01Your search and all the documents are turned into embeddings.
  2. 02The search compares meanings and finds the closest matches.
  3. 03Results are ranked by how close they are in meaning, not just by matching words.
02 · Picture it

A librarian instead of a card catalogue

An old card catalogue only finds a book if you know its exact title. A good librarian hears "something to calm a toddler at bedtime" and hands you three books with completely different titles. Semantic search is the librarian. It understands what you're looking for, even when you can't remember the words.

03 · In real life

Where you'll use it

Mom life

That one recipe

Search your saved notes for "the quick lentil thing" and actually find it.

Business

Inbox and drive search

Find the client email about the price change without remembering the subject line.

Everyday

Shopping

"Warm shoes for a toddler who hates socks" finds the right products.

04 · Try it in 5 minutes

Your nap-time experiment

See semantic search in action with a question that's hard to keyword-search.

I'm looking for indoor activities for a rainy afternoon with a 2-year-old and a 5-year-old, using things we already have at home, with almost no cleanup.

Give me 6 ideas. Then show me 3 different search phrases I could type into Google or Pinterest to find more ideas like these, using different words that mean the same thing.
05 · Quick check

Did it click?

1. How is semantic search different from keyword search?

2. What does semantic search rely on?

3. Which search would semantic search handle best?

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